About Baby Mama The Label
Founded in 2014 by Missy, a truck driver and freelance model turned first time mum, Baby Mama The Label was born out of a desire to stay home with her baby instead of returning to long, exhausting 14-hour days. When winter arrived, Missy searched for breastfeeding jumpers but found nothing that suited her needs. So, she reached out to the owner of the brand she modeled for, received advice on starting her own, and designed Australia’s first breastfeeding jumper and matching mama and mini tees—shipping her exclusive limited collections worldwide to mamas in the US, Canada, NZ & UK We keep it exclusive, so YOU get to wear something unique and aren’t just blending in with every other mama!
Over the past 11 years, Missy has welcomed 3 more babies, breastfed for a total of 11 years, and is currently tandem nursing for the third time. With a core belief in empowering mothers and celebrating their breastfeeding journeys, Missy created Baby Mama to help every mama feel confident and proud while wearing clothing that supports their lifestyle. Her mission is to help mothers still feel like hot bitches, no matter what stage of motherhood they’re in, because feeling good about yourself is essential for mental health.
After experiencing a challenging breakup, Missy’s new partner, Adam professional street bike and FMX Rider, reignited the confident, empowered version of herself she had when she was modeling. Now, Baby Mama will always be your biggest cheerleader and hype girl because every Mama deserves someone in their corner! Join the movement and see for yourself—we’re here to support you and help you feel amazing, inside and out. 💕 #BabyMamaTheLabel